Dear Colleagues, Partners, and Friends from All Sectors:
As the calendar turns and a new chapter unfolds,
With the first rays of dawn illuminating our journey in 2026,I extend my warmest greetings and heartfelt New Year wishes to every colleague, partner, and client on behalf of Qingdao Imbell Sporting Goods Equipment Co., Ltd.
Looking back on 2025, it was a year when IMBELL marched forward resolutely through storms and reaped abundant rewards through hard work! We have steadfastly upheld our founding principles of “innovation as our foundation, quality as our cornerstone,” embracing a relentless pursuit of excellence. We rigorously vet raw materials and continuously refine production processes, ensuring “durability, safety, and efficiency” remain our uncompromising quality standards.
This year, our R&D team overcame formidable challenges, successfully breaching three international technological barriers and achieving a qualitative leap in core training technology. The MARS series products, with their outstanding performance, have led market trends and consistently delivered substantial profits to our clients. Through steadfast commitment to “mastering key core technologies,” we have delivered an impressive performance of counter-cyclical growth.
We deeply understand our customers' needs, collaborating with over 80 global partners to explore industry trends and continuously enhance core product performance. This enables more users to enjoy a more professional sports experience, driving steady growth in overseas market sales. Our reputation has earned deep recognition in the global market!
In 2026, IMBELL will celebrate its 30th anniversary—thirty years of perseverance through storms and sunshine, thirty years of steadfast progress! From its tentative beginnings as a startup to becoming an industry pillar today, every step of IMBELL's growth embodies the dedication and resilience of all its colleagues. This journey's achievements would not have been possible without the unwavering support and partnership of our valued collaborators and friends across all sectors.
Standing at the new starting point of our 30th anniversary, the fitness equipment industry is embracing a new wave of specialization, segmentation, and diversification. Opportunities and challenges intertwine, while transformation and fresh prospects coexist. In the new year, we anchor our strategic course on three pillars: innovation-driven leadership, global expansion, and shared prosperity. With the confidence of a mature enterprise, we embark on a new journey:
1. Commit to innovation-driven development, increase R&D investment, and refine core technologies to ensure every product better understands users and meets their needs;
2. Implement a “full lifecycle quality control” system, upholding uncompromising craftsmanship to honor every trust and commitment;
3. Embrace openness and mutual benefit, collaborating with upstream and downstream partners to build a fitness industry ecosystem alliance. Share technological achievements, jointly expand global channels, and accelerate strategic market deployment worldwide, propelling IMBELL fitness equipment onto broader global stages.
In 2026, we will fully break through development bottlenecks by optimizing production processes, upgrading smart equipment, and expanding production capacity, providing global customers with more efficient and stable supply guarantees!
Finally, I sincerely wish everyone a happy Chinese New Year, good health, smooth work, and happy families! May we join hands and create great achievements together, and may IMBELL's tomorrow be even better!